Support in Style

The new BOOST design stems from the very idea of connoting the brand attributes of physical energy & stamina.

The idea is for the brand to be seen as new-age and masculine. It inspires a winning performance which is backed by cutting edge science and a proven pinnacle claim of '3 times increase in stamina' and also helps achieve a competitive status in all areas like school, sports and extra-curricular activities.

The brand language takes a crisp, modern and contemporary approach, appealing to the new-age urban kids and mothers alike.